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Design and the Creation of Value download MOBI, PDF, FB2

9781474274302
English

1474274307
A John Heskett Reader brings together a selection of the celebrated design historian John Heskett's key works, introduced and edited by Clive Dilnot of Parsons, the New School, USA. Heskett, who passed away in early 2014, was a pioneering British-born writer and lecturer. His research was foundational for the study of industrial design, and his research into the relationship between design, policy and economic value is still a regular reference-point for academics and students alike. This anthology represents well the great range of his work, covering such varied topics as the growth of Japanese industrialism, modernism in the Third Reich, and 1980's corporate design management. Including both hard-to-access and previously unpublished material like Crafts, Commerce and Industry and Economic Value of Design , the book demonstrates Heskett's passionate interest in exploring the relationship of design and making with economic value across the entirety of human history. Featured texts include, What is Design, Chinese Design: what can we learn from the past?, The 'American System' and Mass Production , The Industrial Applications of Tubular Steel, Creative Destruction: the nature and consequences of change through design, Reflections on Design and Hong Kong, besides many others., John Heskett was a leading design historian with a particular interest in design and economics. This book publishes for the first time his writings on design and economic value, and design's role in creating value in organisations and products. The first part of Heskett's text introduces the main traditions of economic thought as they explain the relationship between producers, markets, products and consumers; he then goes on to consider the importance of design and design thinking in innovating and creating value in business practice and product development. Heskett refers to examples of businesses such as Dyson and Apple that have successfully responded to the value of design in their practice, and others such as the Ford Motor Company that were faced with the threat of bankruptcy because they failed to encourage innovation and creativity or to respond adequately to the challenges and opportunities presented by new technology. Heskett's text is accompanied by critical and contextualising overviews by leading design scholars, which place Heskett's writings within the framework of contemporary design and business thought and practice.

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