Creating a Data-Driven Culture : Empower Your People, Replace Opinion with Facts, and Make Smarter Business Decisions by Tom Tunguz download ebook DOC
9781119257394 English 1119257395 Crest the data wave with a deep cultural shift "Creating a Data-Driven Culture" explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. "Creating a Data-Driven Culture" is the expert guide to making data work for "your" business, and "your" needs., Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs., Data is everywhere, but very few understand the implications on business and how to build an organization that creates and leverages data by developing the right culture. This book shares how to instrument a company and most importantly, build an internal culture that values and uses data to maximum effect. No other book on the market today discusses the importance of the cultural change that data will bring to companies everywhere, and more importantly, how to bring that cultural change to an organization. The book will use examples such as: Warby Parker- the fast growing eyeglass maker disrupting the $13B market monopolized by Luxottica, uses data to determine what models to ship ThredUp- the world's largest online second hand clothing store which uses data to process 20k+ of items per clothing per day. Venmo- the mobile payments arm of PayPal, uses data to understand user behavior Hubspot- the inbound marketing software maker uses data to transform their customer acquisition strategies
9781119257394 English 1119257395 Crest the data wave with a deep cultural shift "Creating a Data-Driven Culture" explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. "Creating a Data-Driven Culture" is the expert guide to making data work for "your" business, and "your" needs., Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs., Data is everywhere, but very few understand the implications on business and how to build an organization that creates and leverages data by developing the right culture. This book shares how to instrument a company and most importantly, build an internal culture that values and uses data to maximum effect. No other book on the market today discusses the importance of the cultural change that data will bring to companies everywhere, and more importantly, how to bring that cultural change to an organization. The book will use examples such as: Warby Parker- the fast growing eyeglass maker disrupting the $13B market monopolized by Luxottica, uses data to determine what models to ship ThredUp- the world's largest online second hand clothing store which uses data to process 20k+ of items per clothing per day. Venmo- the mobile payments arm of PayPal, uses data to understand user behavior Hubspot- the inbound marketing software maker uses data to transform their customer acquisition strategies